What do you do after analyzing your audience? You have already classified your audience as technical experts, theoretical experts, and non-specialists. Is that sufficient enough to go ahead with your work? The answer is no. You need to assign one of these to your target audience and dig deeper to know more about your audience in specific terms. This helps you determine the context and scope and in providing you a clear idea of arriving at your documentation needs. To dig so deep, you need to do audience profiling.
Audience profile, in the context of technical documentation, refers to a collection of factors such as knowledge levels of the audience, knowledge needs of the audience, objectives of the audience to use your product, and other demographic factors that influence the usage of the product.
Audience profile, within the context of advertising and other fields, also takes into consideration all the demographic and psychographic factors such as age, gender, and the socio-economic attributes. You might need to prepare these audience profiles in a situation where you work on marketing collaterals and have little information about the target audience.
You need to create audience profiles to:
Remember that you do not need to create audience profiles for every release of a software or version or model of the hardware. You might need to update the audience profiles on the basis of changes in the overall planning and target market of the product. You need to create audience profiles only for the following assignments:
However, you do not need to create them again if the product development teams already have an audience profile within their documents. More often than not, this is the case. You need to leverage upon the high level design documents and other use cases that already have the information. Such information should be helpful and you need not invest additional effort to add details, unless you are a part of the marketing team or you are involved in copywriting for the advertising material.
To create an audience profile:
Finally, if there are diverse users of the same product, you need to create multiple audience profiles.
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